A great business profile picture will help you land more engagement, leads, and sales. Josh Elledge has been in the media more than 2,000 times and will review your business profile picture LIVE and provide some incredible feedback on how you can create more success with an image that evokes competence, likability, and influence.
My name is Josh Elledge and I believe that every person has a message that can positively impact the world. I’ve been in the media over 2000 times myself and we turn thoughtful entrepreneurs into media celebrities at UpMyInfluence.com.
I break down all the small business loan questions to ask before deciding to get funding from the SBA or other alternative sources.
Get Ami’s quiz and ask me any questions about my own journey to getting $70K in funding. I’ll make an intro if you like, too. Ami and his team are some smart cookies. https://upmyinfluence.com/funding/
GET Ami Kassar’s Book: The Growth Dilemma: Determining Your Entrepreneurial Type to Find Your Financing Comfort Zone https://amzn.to/2EBjdCz
Imagine I offered you a million dollars saying I want to invest in you.
Where would you put that money? Your business? A 401K? Should you say “No. I don’t want your money??”
In this video, we’re going to take you through understanding whether or not you should seek financing for your business. We’re going to talk about where you are in your business journey, what your risk tolerance is, and I’m going to help you figure out if NOW is the right time to grow and scale your business by borrowing money by answering all your small business loan questions.
Hey there media celebrities. My name is Josh Elledge and I believe that every person has a message that can positively impact the world. I’ve been in the media over 2000 times myself and we turn thoughtful entrepreneurs into media celebrities at UpMyInfluence.com.
This video series I’m creating could be one of the most life-changing video series you’ve ever watched if you’re in business for yourself. I’ve created seven-figure a year companies in the past – and I’ve also failed in business – like alot. We’re in the position with my newest company where I’m exploring whether or not to seek capital investment.
In my first video I really layed this out – so if you want to understand my journey a bit better and the struggle I have with the idea of business debt or bringing on an investor please go back and watch that video. It’s short and will really give you some valuable context that I think you’ll identify with and I’ll also share a pretty strong case why as a consumer and small business advocate, I feel that I have a moral imperative to bring you along with me in this journey.
There are so many questions about small business loans and quite honestly, there are a lot of sharks out there who are not looking out for your best interest. My hope is that by being very transparent about our journey, you’ll gain some insight and start taking action on your next steps to growing and scaling your business.
Please hit subscribe on my channel and hit the bell. I promise that I will do everything in my power to help you grow your authority and influence. I respect where you are in your journey and I’m committed to serving in any way I can.
Finally, I don’t have all the answers and every business is different – so I’m really relying on you to comment below and let me know your questions about this. I’d absolutely love to dig in and help you grow your business and impact.
So this video is largely based on a book by one of my friends and mentors, Ami Kassar. Ami is the founder of Multifunding and is a regular speaker at Inc events – which is where we originally connected many years ago.
So his book is called The Growth Dilemma – and I believe it should be required reading for anyone toying around with the idea of scaling their company faster by leveraging productive debt.
In my previous video, I talked about my journey as a bootstrapper. So I do want to let you know that you can grow a company with absolutely no debt. I’ve done it before. I also know that having an infusion of capital can allow you to take advantage of opportunities that might otherwise be outside your budget. Those opportunities would be designed to help you gain a return on investment. And we’ll go through some math in this video to help you decide whether you’re ready to hit the gas or keep it on cruise control.
So let’s go back to my original small business loan question…
Let’s talk about Influencer Marketing vs Facebook advertising in 2019. When you’re trying to get the word out about your brand, it’s important to know and connect with your audience. For quite a while, Facebook advertising has been the go-to for many companies looking to hyper-target their audience but this is super risky and may not even be the best choice when you could have some very engaging influencers promote you to their audiences instead.
I’m Josh Elledge and I’ve been in the media more than 2000 times. I teach business owners and executives how to grow your influence and authority so you can grow your revenue. When you subscribe to this channel, you can rest assure that my videos are going to help you connect with influencers while you build your audience and your success.
So – let’s talk about Influencer marketing vs. The Facebook
Facebook had 2.27 billion monthly active users in the third quarter of 2018. It offers highly customizable and specific targeting. That means your potential audience is HUGE since Facebook is the world’s largest social media platform.
Additionally, Facebook offers highly specific audience targeting and analytics. But there may be a better way to reach your audience and that is Influencer Marketing. Let me explain.
Influencer marketing is not a new trend. Brands have been using industry leaders and celebrities to market their products and brands forever. You know… the “I’m not a doctor, but I play one on TV.”
Now – before I reveal the pros and cons of working with influencers in 2019 vs sending all your money to Menlo Park, I need to say this: I’m not saying you need to do one of the other. In fact, what I would urge you to do is diversify your advertising and lead generation between your own authority, content, and audience building as #1. #2 – Work with influencers and affiliates. And #3 paid ads.
Here’s how I want you to think about these three avenues for growth.
1 Growing you authority, content, and audience is like farming. It’s gonna take a while and it’s gonna take a lot of work – but when the harvest comes, you can feed a village.
2. Working with affiliates and influencers is like fishing in someone’s stocked pond. It’s not hard. You just need to make sure you know what you’re doing, you bring the right gear, and you’ll need to share half the fish with the pond owner. That’s fair.
3 Advertising is like hunting on a game reserve where you need to pay by the minute to be there regardless of whether you bag something or not. There’s a little more risk and usually, you’re only going to eat for a few days. We’ll get into all that.
So – when you subscribe to my channel, you’ll hear a lot about #1. I’m really big on growing authority. I want to help you become a leader in your field – because life is just easier as a business owner when you’re respected – and I want that for you. But for now – let’s cover influencer vs advertising because I want you to eat this month.
Here are the PROS for influencer marketing:
Influencer marketing has a more authentic feel, which consumers are more likely to trust compared to ads. Don’t forget: PEOPLE TRUST PEOPLE!!! They want to do business with someone they feel they have a personal relationship with. When you’re advertising to a cold audience, it can be tough – which means you’ll likely need to…